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Michelle Kelly Michelle Kelly
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6 years ago
Which strategic action would be most appropriate for highly profitable, short-term customers?
A) try to achieve transactional satisfaction
B) focus on up- and cross-selling
C) attempt to gain attitudinal loyalty
D) communicate frequently and consistently
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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tekniateknia
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6 years ago
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Michelle K. Author
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5 years ago
That was a lot easier than I thought!
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