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Direct marketers can time their offer to reach their prospects at the right moment and as a result ...

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Direct marketers can time their offer to reach their prospects at the right moment and as a result ...

Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of the offer's applicability. An example of such "right moment" timing would be ________.

• senior citizens receiving offers on retirement planning

• generation Xers receiving retirement-planning offers

• parents of newborn babies receiving coupons in the mail

• baby boomers receiving information on first-time home ownership

• none of the above

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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