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Catalog marketing is big businessabout 71% of Americans shop from home using catalogs. One of the ...

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Catalog marketing is big businessabout 71% of Americans shop from home using catalogs. One of the ...

Catalog marketing is big business—about 71% of Americans shop from home using catalogs. One of the factors in the success of a catalog business for a company is in ________.

• how the company manages its market-management organization

• the strength of the company's customer-management organization

• cost containment in catalog production

• management of customer lists

• the company's product teams

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Good timing, thanks!

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