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Home Q & A Board Other Fields Homework Help Business Marketing
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snowicefox17 snowicefox17
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5 years ago
The Web offers the advantage of contextual placements. Marketers can buy ads from sites that are related to their offerings. An example of a contextual placement ad would be ________.

• Johnson and Johnson ads that appear on a new car dealer's Web site

• an ad for new cars when the user logs on to a Web site

• new car ads that appear when the user types in the term baby

• ads for expensive yachts when the term bankruptcy is typed

• Johnson and Johnson ads that appear when a consumer types in the term baby
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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#1
5 years ago
Johnson and Johnson ads that appear when a consumer types in the term baby
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