To attract top-quality sales reps, a company must develop an attractive compensation package. What ...

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To attract top-quality sales reps, a company must develop an attractive compensation package. What ...

To attract top-quality sales reps, a company must develop an attractive compensation package. What are the four components of sales-force compensation?

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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BenAff Author

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