Surgeons and ER nurses would be considered ________ for surgical equipment.

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Surgeons and ER nurses would be considered ________ for surgical equipment.

Surgeons and ER nurses would be considered ________ for surgical equipment.

• buzz agents

• venture groups

• lead users

• social networks

• all of the above

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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rsbains Author

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Smart ... Thanks!

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