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shayeshaye00 shayeshaye00
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5 years ago
The ________ technique for stimulating creativity starts with a problem, such as "getting something from one place to another via a powered vehicle," then lists every possible combination of attributes, such as the type of platform, the medium, and the power source.

• forced relationships

• attribute listing

• morphological analysis

• reverse assumption analysis

• lateral marketing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Nikki_LYNNNikki_LYNN
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shayeshaye00 Author
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5 years ago
Thank you
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