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seeb1999 seeb1999
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Posts: 480
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5 years ago
Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering, such as cereal bars, which combine cereal and snacking.

• lateral marketing

• attribute listing

• forced relationships

• reverse assumption analysis

• morphological analysis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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kiyomikakiyomika
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Posts: 410
5 years ago
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seeb1999 Author
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5 years ago
Good timing, thanks!
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Yesterday
Thanks for your help!!
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2 hours ago
Just got PERFECT on my quiz
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