Top Posters
Since Sunday
d
4
N
3
3
R
3
k
3
o
3
Z
3
j
3
s
3
d
3
J
3
1
3
New Topic  
seeb1999 seeb1999
wrote...
Posts: 480
Rep: 2 0
5 years ago
Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering, such as cereal bars, which combine cereal and snacking.

• lateral marketing

• attribute listing

• forced relationships

• reverse assumption analysis

• morphological analysis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 101 times
1 Reply
Replies
Answer verified by a subject expert
kiyomikakiyomika
wrote...
Posts: 410
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

seeb1999 Author
wrote...

5 years ago
You make an excellent tutor!
wrote...

Yesterday
Brilliant
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1563 People Browsing
Related Images
  
 332
  
 212
  
 1881
Your Opinion
Which is the best fuel for late night cramming?
Votes: 231

Previous poll results: How often do you eat-out per week?