Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
michlee michlee
wrote...
Go to Answer
Posts: 461
Rep: 13 0
5 years ago
Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

• marketing strategy

• purchase intentions

• marketing research

• gap level

• conjoint analysis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 92 times
2 Replies
Replies
Answer verified by a subject expert
sadeensadeen
wrote...
#1
Posts: 409
Rep: 53 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

michlee Author
wrote...
#2
5 years ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1248 People Browsing
 123 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 258
  
 221
  
 244
Your Opinion
Where do you get your textbooks?
Votes: 372
Previous poll results: Who will win the 2024 president election?