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michlee michlee
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5 years ago
Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

• marketing strategy

• purchase intentions

• marketing research

• gap level

• conjoint analysis
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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sadeensadeen
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michlee Author
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#2
5 years ago
Thanks
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