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avinash0312 avinash0312
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Posts: 474
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5 years ago
The ________ method of measuring customer preferences presents pairs of items and asks the consumer which one is preferred in each pair.

• beta-testing

• monadic-rating

• alpha-testing

• paired-comparison

• rank-order
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gdchavis1gdchavis1
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Posts: 410
5 years ago
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