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Posts: 137
2 months ago
Companies use financial measures to evaluate the merit of a new-product proposal. The simplest to use is called ________ , in which management estimates how many units of the product the company would have to sell to break even with the given price and cost structure.

• risk analysis

• breakeven analysis

• ANOVA analysis

• regression analysis

• conjoint analysis
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Marketing Management
Edition: 13th
Authors:
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Posts: 189
2 months ago
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breakeven analysis
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2 months ago
Thanks
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