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SPP24 SPP24
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5 years ago
Companies use financial measures to evaluate the merit of a new-product proposal. The simplest to use is called ________ , in which management estimates how many units of the product the company would have to sell to break even with the given price and cost structure.

• risk analysis

• breakeven analysis

• ANOVA analysis

• regression analysis

• conjoint analysis
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Nikki_LYNNNikki_LYNN
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SPP24 Author
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5 years ago
Thanks
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