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justinw2200 justinw2200
wrote...
Posts: 471
5 years ago
When we talk about "early adopters" for a new product, we are concerned with those opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
true
justinw2200 Author
wrote...
5 years ago
Helps a lot... Now I'm ready for my quiz
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