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Clement Clement
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5 years ago
The term "relative advantage" describes the degree to which the innovation appears superior to existing products in the marketplace.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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sliceofoctopisliceofoctopi
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Clement Author
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5 years ago
TY
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5 years ago
Welcome Slight Smile
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