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wildcat290 wildcat290
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Posts: 509
5 years ago
After management develops the product concept and marketing strategy, it can evaluate the proposal's business attractiveness. Management needs to prepare sales, costs, and profit potentials. The first step is to estimate total sales. Describe what is included in estimating total sales.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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meigsflameigsfla
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5 years ago
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Thank you, thank you, thank you!
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