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DavenLC DavenLC
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6 years ago
Marketing segmentation is a vital marketing strategy concept.  As such, a marketing researcher is always hoping for the:
A) null hypothesis to be supported.
B) alternative hypothesis results to be negative.
C) null hypothesis to not be supported.
D) alternative hypothesis that a difference does not exist to be voided.
E) null hypothesis to be accepted over the alternative hypothesis.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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6 years ago
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