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The financial analysis for your new product shows that for the fist year you must sell 100,000 units at an average selling price of $10.00 in order to cover the costs of introduction, marketing, and development. The financial process used to arrive at these numbers is called ________.

• financial analysis

• statistical analysis

• risk analysis

• covariant analysis

• breakeven analysis
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Marketing Management
Edition: 13th
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breakeven analysis
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