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emlaai emlaai
wrote...
Posts: 443
5 years ago
SuperToy Co. just came out with a new remote controlled motorcycle, with a special battery pack that is purchased separately.  When assessing the cash flows associated with the new toy, income from the purchase of the battery pack is considered ________.

• intrinsic income

• disruptive income

• incremental income

• dragalong income

• cannibalized income
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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1 Reply

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Replies
wrote...
5 years ago
dragalong income
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