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wrote...
Posts: 166
4 months ago
________ links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

• Social-responsibility marketing

• Cause-related marketing

• Trade marketing

• Action marketing

• Proactive marketing
Textbook 
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 202
4 months ago
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Cause-related marketing
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