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whatsupgirl16 whatsupgirl16
wrote...
Posts: 425
5 years ago
________ links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm.

• Social-responsibility marketing

• Cause-related marketing

• Trade marketing

• Action marketing

• Proactive marketing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
cooldawg69cooldawg69
wrote...
Posts: 376
5 years ago
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whatsupgirl16 Author
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5 years ago
Just got PERFECT on my quiz
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
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2 hours ago
Brilliant
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