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Nica Nica
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4 years ago
In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?

▸ Hedonic needs

▸ Sentiment needs

▸ Utilitarian needs

▸ Biogenic needs
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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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abonaccorso1abonaccorso1
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4 years ago
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