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Gideon123 Gideon123
wrote...
Posts: 524
5 years ago
The symbolic self -completion theory suggests that people who have an incomplete self-definition will tend to complete this identity by buying products that are associated or symbolic of their self-definition.

▸ true

▸ false
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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aishasuaishasu
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Posts: 407
5 years ago
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