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3 weeks ago
Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be reluctant to make a $10 bet in average surroundings would gladly make $100 wagers in luxurious surroundings. Which of the following best explains gamblers' behavior?

▸ The functional risk of gambling is decreased in luxurious surroundings, leading gamblers to wager more.

▸ The luxurious surroundings increase the probability of classical conditioning through mere exposure, which results in behavior that is not rational.

▸ Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.

▸ Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.
Source  Download
Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.
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