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yufeige4 yufeige4
wrote...
Posts: 326
4 months ago
Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

▸ hyperopia

▸ loss aversion

▸ risk positioning

▸ the sunk-cost fallacy
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 68 times
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DryPhantomDryPhantom
wrote...
Posts: 309
4 months ago
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the sunk-cost fallacy
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wrote...
4 months ago
Thanks
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