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yufeige4 yufeige4
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5 years ago
Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

▸ hyperopia

▸ loss aversion

▸ risk positioning

▸ the sunk-cost fallacy
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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DryPhantomDryPhantom
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5 years ago
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yufeige4 Author
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5 years ago
Thanks
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