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Posts: 143
A week ago
Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

▸ hyperopia

▸ loss aversion

▸ risk positioning

▸ the sunk-cost fallacy
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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A week ago
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the sunk-cost fallacy
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A week ago
Thanks
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