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Posts: 164
3 weeks ago
Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?

▸ Self-serving guilt

▸ Role transference

▸ The reciprocity norm

▸ Objectification
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Posts: 196
3 weeks ago
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The reciprocity norm
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