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A company planning to market a new model of motor scooter analyzes the effect of changes in the ...

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A company planning to market a new model of motor scooter analyzes the effect of changes in the ...

A company planning to market a new model of motor scooter analyzes the effect of changes in the selling price of the motor scooter, the number of units that will be sold, the cost of making the motor scooter, the effect on Net Working Capital, and the cost of capital for the project. They predict that the break-even point for sales price for the motor scooter is $2480. What does this mean?

▸ The predicted selling price of the motor scooter is $2480.

▸ If the motor scooter is sold for $2480, then the net present value (NPV) for the product will be zero.

▸ The maximum that the motor scooter can sell for and still make the project have a positive net present value (NPV) is $2480.

▸ If the motor scooter is sold for $2480, then the project will make a profit.

Textbook

Fundamentals of Corporate Finance

Edition: 2^nd

Authors: Berk, DeMarzo, Harford

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