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mmcalzad mmcalzad
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2 years ago
What does the phrase "service-centered view of marketing" imply?

▸ Firms must be more than customer oriented (making and selling what firms think customers want and need).

▸ The advantage in the marketplace will default to third world countries specializing in services.

▸ To quickly increase profitability, more companies should try to create short-term customer relationships.

▸ That because of social media, less collaboration with customers is required for decision-making.
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Marketing Research

Marketing Research


Edition: 9th
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giginicolagiginicola
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2 years ago
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mmcalzad Author
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2 years ago
Smart ... Thanks!
TAT1238
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Yesterday
Thanks for your help!!
sweetalia
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2 hours ago
Just got PERFECT on my quiz
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