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kj2007qd kj2007qd
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2 years ago
Marketing researchers take great care developing research questions measuring attitudes, beliefs, behaviors, and demographics because they ________.

▸ want reliable and valid responses

▸ desire long-term client relationships

▸ want positive research outcomes

▸ want reliable and invalid responses
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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noodlelickernoodlelicker
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2 years ago
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