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lovedarian lovedarian
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2 years ago
A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model, and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

▸ bivariate regression

▸ analysis of variables

▸ correlation analysis

▸ multiple regression
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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WanWan
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2 years ago
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lovedarian Author
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2 years ago
Good timing, thanks!
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Yesterday
Just got PERFECT on my quiz
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2 hours ago
Thanks
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