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judyterrae judyterrae
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2 years ago
________ is the "skeleton" of a research report and provides an overview of the most useful information, including conclusions and recommendations.

▸ The letter/memo of transmittal

▸ The abstract/executive summary

▸ The body

▸ The conclusions/recommendations
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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alphaaustin2alphaaustin2
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2 years ago
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