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kwmusick kwmusick
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Concentrated marketing differs from micromarketing in that concentrated marketing ________.

▸ targets a single location or even a single customer

▸ focuses on a single market segment

▸ ignores differences among buyers

▸ involves crafting entire marketing programs of products for an individual customer

▸ sells a variety of products to several target customer groups
Textbook 

Business in Action


Edition: 9th
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dioxy186dioxy186
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focuses on a single market segment

Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.

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