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When considering a product-line extension, what is one of the risks that marketers need to consider carefully?

Sammyjoe1105

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When considering a product-line extension, what is one of the risks that marketers need to consider carefully?

When considering a product-line extension, what is one of the risks that marketers need to consider carefully?

▸ Brand width

▸ Product category competition

▸ Family branding fit

▸ Depth of product mix

▸ Product cannibalization

Textbook

Business in Action

Business in Action

Edition: 9^th

Authors: Bovee, Thill

Read 35 times

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elixy19

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Sammyjoe1105 Author

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Thanks

MLynneMcMillan

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this is exactly what I needed

Chaldoren

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