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kaykay41 kaykay41
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2 years ago
________ refers to a creative tactic designed to capture the audience's attention and promote preference for the product or company being advertised.

▸ Media mix

▸ Advertising appeal

▸ Advertising media

▸ Specialty advertising

▸ Communication mix
Textbook 
Business in Action

Business in Action


Edition: 9th
Authors:
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darlenadarlena
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2 years ago
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