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In ________, a salesperson acts as an advisor who helps current and potential customers find the ...
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In ________, a salesperson acts as an advisor who helps current and potential customers find the ...
In ________, a salesperson acts as an advisor who helps current and potential customers find the best solutions to their personal or business needs.
▸ direct marketing
▸ prospecting
▸ consultative selling
▸ specialty advertising
▸ sales promotion
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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consultative selling
Consultative selling refers to an approach in which a salesperson acts as a consultant and advisor to help customers find the best solutions to their personal or business needs.
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