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AL0354335 AL0354335
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When a product is prominently displayed in a television show or movie, what type of advertising method is being utilized?

▸ Emotion

▸ Product placement

▸ Value-added

▸ Celebrity

▸ Logic
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Business in Action

Business in Action


Edition: 9th
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Product placement

Product placement, in which companies pay to have their products displayed or used in television shows, movies, and video games, has become a multibillion-dollar business as advertisers respond to the increasing number of ways consumers are able to ignore, skip, or block ads-and as content producers look for more funds to create programming. Product placement ranges from subtle brand displays in the background of a scene to active engagement with a product.
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