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The chief downside of trade allowances is that they can create the controversial practice of forward ...
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The chief downside of trade allowances is that they can create the controversial practice of forward ...
The chief downside of trade allowances is that they can create the controversial practice of forward buying, in which customers load up on merchandise while the price is low.
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Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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Some of the most widely used trade promotions are trade allowances, which involve discounts on product prices, free merchandise, or other financial considerations. The chief downside of trade allowances is that they can create the controversial practice of forward buying, in which customers load up on merchandise while the price is low.
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