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"Brand proliferation" in an oligopolistic industry

lythong266

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"Brand proliferation" in an oligopolistic industry

"Brand proliferation" in an oligopolistic industry

▸ will generally reduce the expected market share of new entrants to the industry.

▸ allows firms to cooperate to maximize their joint profits.

▸ allows new entrants to the industry to gain significant market share.

▸ allows easier entry to a new entrant with small sales.

▸ can shift the average total cost curve down and raise the overall minimum scale of operation.

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Microeconomics

Edition: 17^th

Author: Ragan

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dm408

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lythong266 Author

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Helped a lot

Shassta22

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Brilliant ツ

klyn

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Thanks for your help!!

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