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Marketing Whiz Marketing Whiz
wrote...
11 months ago
Pax Anti-Itch Shampoo advertises itself as a superior shampoo for itchy and flaky scalps.

This strategy is an example of:

A) Positioning by competitor
B) Positioning by product user
C) Positioning by product class
D) Positioning by use or application
E) Positioning by price/quality
F) Positioning by attributes/benefits

Correct Answer: Positioning by use or application
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