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Pandos Pandos
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6 years ago
A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n)________.
a. downward line stretch
b. upward line stretch
c. cannibalization strategy
d. filling-out strategy
e. product line contraction
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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#2
5 years ago
Thank you for providing the right answer
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