× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
d
4
N
3
3
R
3
k
3
o
3
Z
3
j
3
s
3
d
3
J
3
1
3
New Topic  
Marketing Whiz Marketing Whiz
wrote...
A year ago
It assumes that since firms have similar promotional expenditures, their promotions will be equally effective.

This is a disadvantage of:

The competitive parity method
Read 96 times

Related Topics

New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1557 People Browsing
Related Images
  
 740
  
 460
  
 658