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Marketing Whiz Marketing Whiz
wrote...
9 months ago
A U.S. company that focuses on the countries included in the North American Free Trade Agreement (NAFTA) has a regiocentric orientation.

True
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wrote...
Staff Member
8 months ago
Yes, that’s correct. A US company that focuses on countries included in the North American Free Trade Agreement (NAFTA)- the United States, Canada, and Mexico, has a region-centric orientation. Similarly, if companies of ASEAN member countries focus only on South East Asia, then they are said to have regiocentric orientation
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