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Statingu Statingu
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This scenario clearly represents a failure. Usually, such products are weeded out in the new-product development process. If not, they are ultimately withdrawn from the market. Identify this scenario.
A) price > perceived value > cost
B) price > cost > perceived value
C) perceived value > price > cost
D) perceived value > cost > price
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Marketing Management

Marketing Management


Edition: 4th
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Russo88Russo88
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Statingu Author
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8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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8 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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