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birdseye birdseye
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6 years ago
The slogan for Buckley's Cough Mixture, "Tastes awful, but it works" is an example of the following appeal technique.
a. humorous appeal
b. celebrity endorsement
c. fear appeal
d. negative appeal
e. emotional appeal.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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