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chinka chinka
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6 years ago
Campbell's slogan "soup is good food" is an example of ________.
A) umbrella positioning
B) positioning against competition
C) un-owned perception positioning
D) premier position
E) key attribute positioning
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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3 years ago
thank you
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