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Savanna Combs opened a clothing boutique two years ago. Unfortunately, the boutique failed after 18

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Savanna Combs opened a clothing boutique two years ago. Unfortunately, the boutique failed after 18

Savanna Combs opened a clothing boutique two years ago. Unfortunately, the boutique failed after 18 months. Savanna attributes the failure of her boutique to that fact that her employees couldn't adjust quickly enough to their new roles and because her boutique lacked a "track record" with outside buyers and sellers, which made it difficult to form partnerships and make sales. Savanna suffered from what research call the:
A) liability of preparedness
B) liability of newness
C) burden of newness
D) millstone of innovation
E) burden of novelty

Textbook

Entrepreneurship: Starting and Operating a Small Business

Edition: 3^rd

Authors: Mariotti, Glackin

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8 years ago

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Registered in a two-year entrepreneurship course

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