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6 years ago
A heavily diversified retailer requires ________.
A) a separate retail strategy for each major retail business unit
B) the use of a mass marketing strategy
C) a uniform strategy so that each retail business unit has a common image
D) a centralized organization structure for all key functional areas
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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3 years ago
thank you
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3 years ago
f&@! off
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