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Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small

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Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small

Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small percentage of the market but account for a high percentage of total consumption. Heavy users are a big draw for marketers as they prefer them over several light users. Segmenting the market applying _____ as a variable is common in the fast-food industry.
A) occasion segmentation
B) usage rate
C) benefits sought
D) user status

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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magnas

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a8oobra Author

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7 years ago

I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face

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Thank you

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magnas

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7 years ago

I'll be around for the next little bit if you need anything else

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