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a8oobra a8oobra
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Posts: 3806
8 years ago
The _____ is based on availability of funds rather on opportunities. It may prevent the increased spending sometimes needed to turn around falling sales. Because the budget varies with year-to-year sales, long-range planning is difficult. Finally, the method does not provide any basis for choosing a specific percentage, expect what has been done in the past or what competitors are doing.
A) affordable method
B) objective-and-task method
C) percentage-of-sales method
D) competitive parity method
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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Posts: 3806
8 years ago
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a8oobra Author
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8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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8 years ago
I'll be around for the next little bit if you need anything else
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