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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following are accurate descriptions of media-related issues, except which one?
A) The harmony between the message and the media that delivers it is very close.
B) In the past there was a lot of friction between the creative types and the media planners.
C) Today, media fragmentation, soaring media costs, and more-focused target marketing strategies have promoted the importance of the media-planning function.
D) Today the media-planning function is secondary to the message-creation process.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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